About Us

The difference between hoping and knowing? Having IEL in your corner.

Our Mission

We look after Pakistan's next generation of investors—because your first investment should feel empowering, not intimidating.

We cut through the confusion

straight talk about money, zero intimidation

Every big investor started with one rupee

your first step matters more than your bank balance

Ask us anything

Seriously, we've heard every question and we're here for it

When you grow, Pakistan grows

your success fuels the economy we're all building together

Learn first, earn smart

confidence comes from understanding, not guessing

Pakistan's financial future runs through you

We're building wealth for the generation that's building Pakistan


Meet the Team

A team of varied experiences, driven by the same belief:wealth building isn't just for the wealthy.

Sardar Ali Wattoo

CEO & Founder

Syed Kashan Kazmi

Chief Operating Officer


Associated Companies

IEL

An all-inclusive Pakistani fintech solution that offers a new doorway to wealth-building for every investor - whether taking their first step or securing a multi-project investment.

PACRA

Pakistan's first and leading credit rating agency since 1994, established with Fitch Ratings and IFC. With 8,500+ rating opinions across 55+ sectors and complete independence, PACRA covers 40% of KSE-100 companies.

TASDEEQ

Pakistan's first State Bank licensed credit information bureau. Enabling smarter lending decisions that catalyses credit market growth.